Dove has launched its #YouAreMoreBeautifulThanYouThink campaign in Nepal to drive the mission to make Nepali women feel beautiful every day by broadening the narrow definition of “beauty” and inspiring them to take great care of themselves.
The film asks multiple women how they feel about their own beauty, of which there is a clear depiction of insecurities reflected by them on their personal appearances. Or maybe they are just modest.
The same question is then posed to their loved ones, which brings forth responses not only about physical attributes they admire but also towards the close contribution the women have in their life.
“Dove, with this campaign, clearly displays that all women are beautiful in their own ways and urges all Nepalese women to see the beauty within themselves,” the brand said in a release.
The campaign is conceptualized and produced by Outreach Nepal.