Digital media measurement, data, and analytics platform DoubleVerify has announced the appointment of Takashi Takeda, to launch and lead its business in Japan.
Takeda, a 30-year media industry executive, was formerly a director at Google in Japan, heading its Creative Solutions and Partnerships business unit. He was also the former President and CEO of DDB Japan, and previously worked for JWT and Saatchi & Saatchi.
“Brand advertisers in Japan have yet to fully enjoy the benefits of data-driven marketing,” said Takeda. “While Internet advertising in Japan has recently overtaken television, programmatic advertising technology remains under-deployed.”
“DoubleVerify is thrilled to add Takeda to its leadership team and leverage his deep experience and knowledge of digital advertising and media dynamics in the region,” added Jordan Khoo, APAC Managing Director, DoubleVerify. “His appointment demonstrates DV’s serious commitment to the Japanese market.”