DoubleVerify Makes Leadership Appointments in Indonesia, The Philippines, and Vietnam

DoubleVerify has announced leadership hires in three strategic countries in the APAC region including Muhammad Arif Bijaksana as Business Director, Corina Trang Luong as Senior Sales Director, and Tinee Cruz as Senior Sales Director in Indonesia, Vietnam, and the Philippines respectively.

“Digital ad spend in APAC has been increasing over the past few years and is estimated to reach 156.4 billion USD by 2024, on the back of rapid technological evolution within the global digital ad ecosystem,” said Conrad Tallariti, Regional Vice President of Sales,  Asia.

“Per DV’s recently published “Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes” report, there is also a shift towards prioritizing media quality in APAC, with the majority of marketers agreeing that quality measurement is critical. With these leadership appointments in place in the markets, DV aims to support the evolving needs of APAC’s unique ad ecosystem.”


 

Arif began his career as an Assistant Manager for Customer Service at Bank Mandiri in Sumatera before making a pivotal move to its digital marketing function and rising to the AVP position of digital marketing. Following his stint at Bank Mandiri, Arif was Head of Program & Content Research – Indonesia at MMA Global.

With nearly 10 years in marketing, media, and sales, Tinee joins DoubleVerify from InMobi, where she was the Country Sales lead for the Philippines and played an instrumental role in localizing InMobi’s platform in the region. Her career spans the gamut of the advertising ecosystem – agency, brand, publisher, and platform.

An ad tech specialist, Corina began her career with a tech startup in Paris before moving to central roles in various technology firms across Singapore and Vietnam, including Country Manager Vietnam at POKKT (now part of Anymind Group).

DoubleVerify said that these appointments will further enable it to strengthen and secure the region’s digital advertising space, and help advertisers protect their ad spend while maximizing campaign effectiveness.


 

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