DoubleVerify has expanded DV Authentic AdVantage to Meta and TikTok, combining pre-bid media quality protection, AI-powered campaign optimization, and independent measurement in what the company describes as a first-of-its-kind solution.
The solution is designed to eliminate tradeoffs between cost, quality, and campaign outcomes by integrating DV’s pre-bid avoidance, independent measurement insights, and AI-powered optimization technology into a centralized platform.
Advertisers using the solution can access unified first- and third-party insights and apply media quality controls and performance optimization across Meta and TikTok from a single interface, according to the company.
“Advertisers have been forced to choose between optimized cost efficiency and enhanced media quality for too long,” said Mark Zagorski, CEO of DoubleVerify.
“DV Authentic AdVantage is unique because it removes those tradeoffs, leveraging DV’s market-leading verification and AI-powered optimization capabilities to enable advertisers to improve operational efficiency, bolster media quality and maximize performance simultaneously across some of the most impactful digital environments, including Meta and TikTok.”
“For brands, performance and media quality can no longer exist in separate conversations,” said Brook Minto, Global Investment Director at Haleon.
“DV Authentic AdVantage gives us the ability to improve efficiency and performance while maintaining the media quality standards our brand expects across platforms like Meta and TikTok. Bringing these capabilities together into one solution is a meaningful step forward for advertisers.”
