Bankwest has launched ‘Interesting Rates,’ a campaign highlighting a special 11.50% p.a. savings interest rate that can be won by people with “specific attributes.”
The first round requires participants to “be into” double denim, be fond of rhinestones, and be somewhat argumentative, with two more rounds to follow in October and November.
Created by Bear Meets Eagle On Fire, the promotion is designed to draw attention to Bankwest’s everyday savings rate.
“For a lucky few there’s an epic promotional rate up for grabs, but at the heart of the campaign is Bankwest Easy Saver, with a competitive 5.75% introductory rate, and the flexibility and access customers want from a digital savings account,” said Rachel Aikin, GM Customer Marketing and Communications, Bankwest.
“It’s rare to find a brand that’s so willing to try and do things differently,” said Micah Walker, Chief Creative Officer, Bear Meets Eagle On Fire.
“‘Interesting Rates’ is just another example of Bankwest understanding the power of that approach and backing an idea that might’ve seemed a bit crazy at first.”
Credits
Client: Bankwest
Creative Agency: Bear Meets Eagle On Fire
Media Agency: EssenceMediacom
Production Company: Revolver
Director: Matt Devine
Managing Director/ Co-Owner: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Executive Producer / Producer: Caroline Kruck
Director of Photography: Stefan Duscio
Production Designer: Octavia Spartels
Stylist: Olivia Simpson
Hair & Makeup: Anastasia Pappas
Casting: Mullinars Casting
Director: Allison Meadows
Editorial: Glue Society
Studios Editor: Luke Crethar
Post Production: Heckler
Co-Founder / Executive Creative Director: Jamie Watson
Executive Producer: Amy Jarman
Colourist: Ben Eagleton
Sound House: Rumble Studios
Sound Designer: Daniel William
Executive Producer: Michael Gie
Music Supervision: Trailer Media
Music Supervisor: Anton Trailer
