Doritos Will Overload Your Other Senses – Watch Out for That Frisbee!

The theory goes that if you take one sense away, others will be elevated as part of our body’s natural propensity to compensate.

Working off this insight, Doritos has launched a new campaign created by Leo Burnett Israel, contending that its chips “will stimulate your taste buds to such a point, they will overload your senses and obliterate all others … as the rest of the world just falls away.”

Bold pitch. Very bold.

 
 

Check out the two spots where even a frisbee coming straight at your head or a robot vacuum tapping away at your feet are both imperceptible when you’re awash in the flavor of Doritos.

 
 

Credits

Agency Credits: Leo Burnett Israel
Client: Doritos Frito Lay – Strauss Group
CEO: Ori Gal
Chief Creative Officer: Ami Alush
Creative Team: Michal Perry, Meital Miller, Oren Ben-Naim
VP Client: Yonatan Regev
VP Strategy: Zemer Doron
Strategic Planner: Liz Stull
Account Supervisor: Shiran Feldman
Account Manager: Sapir Yaron
Marcom: Eva Hasson
Producer: Menny Zarhia
Production Company: Bedroom Productions
Photographer: Matan Akerman
Producer: Yoav Birenfeld

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