The theory goes that if you take one sense away, others will be elevated as part of our body’s natural propensity to compensate.
Working off this insight, Doritos has launched a new campaign created by Leo Burnett Israel, contending that its chips “will stimulate your taste buds to such a point, they will overload your senses and obliterate all others … as the rest of the world just falls away.”
Bold pitch. Very bold.
Check out the two spots where even a frisbee coming straight at your head or a robot vacuum tapping away at your feet are both imperceptible when you’re awash in the flavor of Doritos.
Agency Credits: Leo Burnett Israel
Client: Doritos Frito Lay – Strauss Group
CEO: Ori Gal
Chief Creative Officer: Ami Alush
Creative Team: Michal Perry, Meital Miller, Oren Ben-Naim
VP Client: Yonatan Regev
VP Strategy: Zemer Doron
Strategic Planner: Liz Stull
Account Supervisor: Shiran Feldman
Account Manager: Sapir Yaron
Marcom: Eva Hasson
Producer: Menny Zarhia
Production Company: Bedroom Productions
Photographer: Matan Akerman
Producer: Yoav Birenfeld