Grow old gracefully? Nah. Liquid Death has launched an energetic new campaign with a wild film directed by Jackass co-creator Jeff Tremaine that stars a group of heavy metal, misbehaving grannies who are not shy to spray you with the contents of a portapotty if you insult them.
The campaign is part of the brand’s pitch for its new line of iced teas.
As Liquid Death describes the beverages: “These psychotic cans of iced tea are dead set on using natural agave and B vitamins to savagely murder your thirst and turn its insides into balloon animals to book gigs at children’s birthday parties.”
And now, the grannies.
Last month Liquid Death released “The Godmother of Drumming Plays Liquid Death’s “Greatest Hates”.
At the time the brand said “Introducing Liquid Death’s most brutal ambassador ever: Dorothea Taylor. You don’t become the internet-famous ‘Godmother of Drumming’ without the ability to murder a drum set.”
Credits
Co-Founder/CEO: Mike Cessario
SVP of Marketing: Dan Murphy
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
VP of Design: Franke Dresmé
Creative Director: Will Carsola
Executive Producer: Johnny Eastlund
Senior Producer: Tatianna Rodriguez
Senior Campaign Manager: Tia Sherwood
Director of Program Management: Lia Alberti
Associate Creative Director: Stu Golley
Editor: Tyler Beasley
Senior Nihilist: Brendan Kelly
Production Coordinator: Emily Draznik
Production Manager: Cookie Walukas
Director: Jeff Tremaine
Director of Photography: Wyatt Troll
Executive Producer: Shanna Zablow
Camera Operator: Dimitri Elyashkevich
Camera Operator: Jackson Montemayor
Prosthetics: Alterian
Prosthetics Lead: Tony Gardner
Production Company: Gorilla Flicks
