Don’t Gift Booze Say’s Thai Health Promotion Foundation in Clever Spot

    By Asia Ad Junkie - Dec 15, 2020
    Don’t Gift Booze Say’s Thai Health Promotion Foundation in Clever Spot

    The Thai Health Promotion Foundation has released a new spot aiming to dissuade Thai’s from gifting friends or family alcohol.

    For years, the group has presented an anti-alcohol campaign to make their message heard. This year’s spot, created by Leo Burnett Group Thailand, features a motley crew of employees scheming together to come up with the perfect gift for their boss.

    The 2-minute conversation, which takes place in an elevator for maximum secrecy, features a businessman and woman, a cleaning woman, a security guard and a delivery man who just happened to be in the wrong elevator at the wrong time and is now privy to a great deal of inside information.

    The employees come to the conclusion that their boss is stressed; security footage caught him chewing his nails, his hair is falling out.

    What gifts relieve stress?

    “A tree?”

    “A tickling stick?”

    “A comfy pillow for sweet dreams?”

    The bit plays out until the boss walks in and is unfortunately not stressed in the least. The brilliant gift ideas are thrown out. But in the end, it doesn’t matter, just a gift that shows his team cares works fine and one that isn’t alcohol.



    Campaign Name: A thoughtful gift
    Title: Lift
    Client: Thai Health Promotion Foundation
    Creative Agency: The Leo Burnett Group Thailand
    Chief Creative Officer: Sompat Trisadikun
    Executive Creative Director: Nateepat Jaturonrasmi
    Creative Group Head: Termsiri Pornsricharoenkul
    Copywriter: Apichat Napattanakij, Anin Sriurairatana, Panrutai Amattayakul
    Art Director: Marut Suktalordcheep, Pawadd Thanapirom, Sompat Trisadikun
    Account Management Director: Tida Vibulvanich
    Account Director: Kanitta Chartpong
    Agency Producer: Sarawut Lertkittipaporn
    Production Company: Mum films
    Film Director: Suthon Petchsuwan
    Assistant Director: Chairat Piriyawattanakul
    D.O.P: Teerawat Thitikornwanich
    2nd AC: Natchanon Mahitapong
    Producer: Phatcharin Tarnpornsree
    Editor: Dechmongkol Prasertsit
    Colorist: Pat Aphipongcharoen
    Online Artist: Noppadol Sriviriya
    Sound Production Company: Sound Space Studio

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