Fastrack Reflex’s Quirky Brand Message: ‘Losers in Bed, Losers on Dates, Finding a Loser is Easy – Don’t be a Loser’

How’s this for an opening? “Losers are everywhere. Losers in bed, losers on dates – finding a loser is easy.”

While that seems a bit harsh, the quirky 30-second ad created by Lowe Lintas Bangalore does work its way around to the brand messaging for wearable activity tracker Fastrack Reflex and its “Phone Finder” feature.

Bottomline? Don’t be a loser.


 

“The idea came from a very simple insight, our world seems to fall apart in the moments just after we realise we’ve lost our phone,” said Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas. “We are inconsolable and feel like a ‘loser’ in every sense of the word. We decided to have a bit of fun and showcase how with the Fastrack Reflex 2.0 you never have to feel like a loser again.”

Credits

Arun Iyer, Rajesh Ramaswamy, Arjun Kumar, Chiraag George
Account Management:
Hari Krishnan, Sudhir Rajasekharan, Bhupender Agarwal, Pooja Selvaraj, Viditi Sharma
Production:
Corcoise Films (Director: Vishwesh Krishnamoorthy)
Client: Suparna Mitra, Ayushman Chiranewala, Pooja Sharma, Anne Chacko


 

 

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