Donation Dollar Campaign Continues to Remind Australians To Give

The ongoing goal is to continue circulating Donation Dollars until 25 million are released, including an additional 5 million to be released this year.

Client

Royal Australian Mint

Agency

Saatchi & Saatchi Australia

Revolver

The Editors

Rumble Studios

This year’s International Day of Charity marks the two-year anniversary since the Royal Australian Mint released the world’s first Donation Dollar. The award-winning initiative created a one-dollar coin designed to be donated. To encourage Australians to give what they can spare, the Mint has again partnered with Saatchi & Saatchi Australia to launch a national awareness campaign.

The ongoing goal is to continue circulating Donation Dollars until 25 million are released, including an additional 5 million to be released this year.

“It’s crazy to think, if every Australian donated just one Donation Dollar a month, it has the potential to raise an additional $300 million annually for those who need it most,” said Saatchi & Saatchi Creative Director, Lee Sunter.


 

“With an estimated 11 million in circulation by the end of the year, this next chapter is a friendly and timely reminder to keep an eye out for Donation Dollars, and give one when you find one.”

“We know through our findings that the more aware Australians are of the Donation Dollar the more likely they are to go out, find one and donate one,” said Royal Australian Mint CEO, Leigh Gordon.

“Which is why on International Day of Charity we are reminding Australians of the potential positive impact. We encourage Aussies to double check their change, pockets and car consoles for the Donation Dollar.”


 


Credits

Client: Royal Australian Mint
Executive General Manager, Sales, Marketing & Innovation: Mark Cartwright
Marketing and Communications Manager: Nicolle Keyes
Media and Communications Officer: Annika Scott

Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco
Creative Director: Lee Sunter
Associate Creative Director: Kerem Sekerci
Senior Copywriter: Mac Wright
Art Director: Patricia Casten
Head of Design: Matt Alpass
Head of Operations: Greer Macpherson & Deb Munro
Head of Strategy: Joe Heath
Group Account Director: Lucy Haworth
Senior Account Manager: Emma McLellan

PR Agency: Herd MSL
Strategy Director: Stephanie Bano
Account Director: Sophie Roubicek
Account Manager: Isobel Ramsay
Senior Account Executive: Logan Jones

Production Company: Revolver
Director: Victoria Singh-Thompson
Managing Director/Executive Producer: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Producer: Sarah Nichols
Director of Photography/Stills Photographer: Derek Henderson

Post Production: The Editors
Exec Producer: Nicoletta Rousianos
Post Producer: Adrian Konarski
Editor: Lily Davis

Sound Production: Rumble Studios
Executive Producer: Michael Gie
Sound Designer: Cam Milne

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