Domino’s Closes Down in Italy After Seven Years in the Market

Seven years after launching in Italy, Dominos, the world’s largest pizza brand, has closed operations in the birthplace of pizza.

According to a document filed in a Milan court, EPizza SpA, the franchise operator of the Domino’s (DMPZF) brand in Italy, filed for bankruptcy in April, battered by two years of pandemic restrictions,

Domino’s said in a document, attached to the court filing, that ePizza’s troubles in 2021 were the result of “significantly increased level of competition in the food delivery market with both organized chains and ‘mom & pop’ restaurants delivering food to survive.”

 
 

Domino’s entered the Italian market in 2015, signing a 10-year franchising deal with ePizza with the plan of introducing a large-scale pizza delivery service to the country, which was absent at the time, the court filing said.

According to CNN, while some attribute Domino’s failure to a brazen attempt to establish its American-style brand in pizza’s homeland, ePizza said its problems in the marker were due to competition from food delivery apps.

The company ceased activity in all its Domino’s stores on July 20, according to Food Service, an Italian food industry publication. It’s not clear when Domino’s final branch closed for business in Italy, though online orders have been unavailable since July 29.

 
 

Domino’s is the world’s largest pizza chain with more than 18,300 stores in over 90 markets.

As of 2020, the company directly managed 23 outlets in Italy and ran another six stores through sub-franchising according to the bankruptcy documents.

The Staff

The Staff

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