Dolce & Gabbana’s problems in China continue after coming under fire this week for what was called by many a “racist” campaign on social media.
After being forced to cancel its runway show in Shanghai, now the controversy has spread to products being dropped from China’s biggest online retailers including e-commerce giants Alibaba, JD.com, Amazon China and Yoox Net-A-Porter, among others.
The campaign in question was posted on social media platform Weibo to promote its upcoming runway show in Shanghai. It shows a Chinese model wearing D&G dress having difficulty eating Italian food like pizza with chopsticks. There is also a bit of sexual innuendo when the voice of a male narrator asks “is it too huge for you?”
Things got even worse when D&G founder Stefano Gabbana responded to the criticisms on Instagram by posting a series of insulting messages. Screenshots circulated purportedly from Diet Prada, the verified account of Stefano Gabbana sent messages saying, “From now on in all the interview [sp] that I will do international I will say that the country of [series of poop emojis] is China” and “China Ignorant Dirty Smelling Mafia,”.
After the screenshots were posted Gabbana issued a statement saying that his Instagram account and the official D&G Instagram account had been hacked.
As models and celebrities pile on to the boycott of Dolce & Gabbana and government authorities enter the fray, things are looking pretty grim for the brand in China – far and away the worlds largest luxury market.