Dog Lovers – Check out Japan’s PhoDOGrapher

BBDO Japan and Mars Petcare put together this online film for National Smile Day which was celebrated in Japan on February 5th.

The film features owners talking about their love for their dogs and how their dogs are like one of the family.

The underlying premise for the spot is straightforward – owners love taking photos of their dogs. How about if the dogs took the owner’s photo?


It’s all kinds of cute and heartwarming. Check it out. (subtitles available)

The film was created by BBDO Japan and produced by Niban Kobo.

Masaki Honda, ECD of BBDO Japan, said, “Dog ownership is, sadly, decreasing year-on-year and we hoped that this film can illustrate how having a dog can enrich lives”.


Tony Harris, Chief Executive at BBDO Japan, added, “Certainly dogs taking photographs is not something you see every day; but even those who don’t feel close to pets can understand the joy their owners feel”.

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