Doctors Without Borders Australia Appoints Saatchi & Saatchi to Creative Duties

Image: Patty Brito via Unsplash
Saatchi & Saatchi Australia will work alongside fellow Publicis Groupe agency, Digitas.

Following a competitive pitch, Saatchi & Saatchi Australia has been named lead creative agency for Doctors Without Borders/Médecins Sans Frontières Australia (MSFA). The agency will work alongside fellow Publicis Groupe agency, Digitas, which will focus on the digital and customer experience in Australia and New Zealand.

Doctors Without Borders/Médecins Sans Frontières is an international medical humanitarian organisation that delivers emergency medical care to people affected by armed conflict, epidemics, disasters, or who are excluded from healthcare. They work independently from governments to offer assistance to people based on their needs, irrespective of their race, religion, gender, or political affiliation.

“We feel extremely honored to have been entrusted to help Médecins Sans Frontières with its important work,” said Toby Aldred, General Manager of Saatchi & Saatchi.


“Throughout the process, we have been inspired every step of the way by the entire MSF team and the passion with which they talk about their organization and the people they help. Together, we look forward to doing great things.”

Chief Strategy Officer of Digitas, Lachlan James, added: “It feels that the incredible work that Médecins Sans Frontières do has never been so relevant and critical, whilst the environment they operate in is increasingly complex. Digitas is delighted to partner with MSF to help them break through that complexity, to drive the best possible impact and outcomes.”

Maryjane Aviles, Director of Engagement (CMO), said the organization is eager to work with the newly appointed agencies.

“Now more than ever it is so critical that people can access the healthcare they deserve, from Ukraine to Afghanistan. We’re thrilled to be working with the Saatchi & Saatchi and Digitas teams to help take our work to the next level so we can achieve this vision of impartial healthcare,” she said.


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