Working with Kasikornbank, GREYnJ United Bangkok has created a documentary film showing what life is like in the Thai community as lockdown regulations are eased and how people are “getting through these diﬃcult times together, with the simplest yet most powerful concept of giving”.
“From the new normal comes new gestures, new perspectives with unmistakable Thai-ness,” said the brand in a release, adding that the documentary “consists of real stories in post-lockdown life, with a Thai twist to cheer us all up.’
“Agility is now definitely a new way of working at GREYnJ United, and with that, the whole process of this project from the first idea to release was executed within a week,” said Aswin Phanichwatana, deputy chief creative officer at GREYnJ United.
“We approached the client with the story inspired by a speech made by K-Bank’s emeritus chairman Banthoon Lamsam, who said: “we’ll get through the crisis together with give.”
Agency: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Executive Officer: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Jesse Wong
Project Management Director: Kanoksak Kanchanachutha
Account Director: Vorawan Kaewket
Production Company: Happy Ending Film
Director: Yossawat Sittiwong
Producer: Pacharin Surawatanapongs
Cinematographers: Yossawat Sittiwong / Pacharin Surawatanapongs / Boonyanuch Kraitong / Atisakol Kanchanamongkol / Krit Sarakosol Editor: Yossawat Sittiwong