DIY: Video of Woman Pleasuring Herself at Ikea in China Goes Viral – Brand Promises Stricter Security Measures

After a video of a woman undressing and masturbating around an Ikea store in China went viral, the brand has issued a statement saying that it will increase security measures to prevent such profound love for its furniture in the future. Or something like that.

The explicit two-minute video – which gives new meaning to DIY – has since all but disappeared on Chinese social media. The clip shows a half-dressed woman pleasuring herself on a variety of Ikea’s furniture offerings – all while shoppers walked by. Screenshots of the video continue to circulate across social media.

Screenshot of woman undressing in Ikea in China

 
 

Ikea to Increase Security

“We resolutely oppose and condemn this kind of behavior, and immediately reported it to the police in the city of the suspected store,” Ikea said in a statement posted to Chinese social media platform Weibo, according to AFP, adding that it would enforce “even more careful security and public cleanliness measures” and asked customers to “browse stores in an orderly and civilized way.”

Ikea has issued a statement saying that it will increase security measures to prevent such profound love for its furniture in the future. Or something like that.

AFP additionally reported that some social media users speculated it was a store in Guangdong province, as Cantonese, which is spoken in parts of southern China, can be heard in the background store announcements.

 
 

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Other netizens noted that customers in the background of the video were not wearing face masks, leading to speculation that the DIY film was likely made before the coronavirus outbreak.

Neither the woman appearing in the video nor the person behind the camera has been identified.

This isn’t the first time that people have found Ikea to be so comfortable. Back in 2016, a woman was spotted walking around an Ikea in China with no pants on.

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