Naga DDB Malaysia has released a new film for Telco giant, Digi to commemorate Merdeka Day in Malaysia. The spot was directed by Directors Think Tank’s Maurice Noone and was supported by fellow DTT directors Zaim Rosli and Wei Peow. The film was shot in the North, East, South and West of Peninsula Malaysia, including East Malaysia all within a week.
“Too often we sugar coat things and write scripts for actors so this time, we wanted to capture the real faces of Malaysia by going out into the streets and show a kaleidoscope of people of all color and language and tribe and beliefs as is and trying to be as inclusive as possible,” said Naga DDB ECD Alvin Teoh. “Because that’s what we are about. And underneath all this diversity, reflected on what makes us one?”
Noone added: “We take for granted how diverse and beautiful our country is, and yet even though we are different, Malaysians are unique that we can get along and share stories and moments. All we have to do is reach out to one another. We wanted to make sure that we capture honest portraits of Malaysians that we would normally never see on a screen. The forgotten, the overlooked, the person just next to you that if you just stopped to look and talked to them, it would change the way you look at Malaysians. We wanted Malaysians to see other Malaysians.”
Good stuff.
Credits
ECD: Alvin Teoh
Deputy ECD: Paul Lim
Creative Director: Ellison Fernandez
Head of Content Production: Ling Chen
Creative Group Head: Naqib Shamsuri / Andrea Yap
Digital Group Head: Zaheer Kaisar
Copywriter: Firdaus
Head of Brand Management: Kevin Teh
Senior Brand Manager: Brian Khoo
Senior Brand Executive: Ng Mun Tyng
Film Director: Maurice Noone
Exec. Producer: Pat Singh
DOP: Simon Chin
2nd Unit Directors: Zaim Rosli / Wei Peow
Producer: De Shen
Line Producer: Gray Loi
Production Manager: RK Subash Krishnamurthy
Editor: Affandi Jamaludin
Post Production: VHQ KL
Audio: Fuse Adventures in Audio
