Toyota Australia has unveiled the all-new Toyota Kluger Hybrid in a new campaign created by Saatchi & Saatchi Australia.
The lighthearted ad hammers home the point that this SUV is more than a family car. It’s a vehicle of fun and freedom. Mom and dad pack the back seats full as the kids get ready for a big trip. The expectations are sky-high…until the fun comes crashing down as grandma strolls around the corner.
“We’re excited to bring Hybrid to Kluger for the first time. Together with the all new style and greater sophistication, we wanted to have fun and prove that the Kluger Hybrid is as much for the parents as it is the whole family.,” said Toyota Australia Chief Marketing Officer, John Pappas.
The spot was directed by Good Oil’s Fiona McGee and the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.
“Children seem to run our lives these days, leaving little to no time for parents to enjoy those precious, quiet and relaxing moments alone. With the new Toyota Kluger Hybrid you can do whatever you like with family or sans family, it’s up to you,” said Mike Spirkovski, Chief Creative Officer, Saatchi & Saatchi Australia
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