Forget the Bad Decisions, Make the Smart Choice – New Campaign from British Paints

A light-hearted look at choices – some good and some maybe not so good. New campaign work via DDB Melbourne.

There goes the neighborhood.(YouTube)

A new campaign from British Paints via DDB Melbourne positions the brand as the smart choice by illustrating the bad choices people sometimes make.

In one film, ‘Mitch’  has his ex-girlfriend’s name tattooed on his arm but he is still capable of making the smart choice when it comes to choosing the right interior paint.


 

In another film, the campaign features a deeply tanned exhibitionist in Budgie smugglers who “hasn’t always made smart decisions when it comes to UV protection.”

While he is able to make the smart choice when it comes to choosing the right paint, his neighbor remains none-too-amused.

“It’s great to bring some humour and heart to an iconic Aussie brand like British Paints. We know that choosing the right paint can be a stressful decision,” said Anneliese Sullivan, senior copywriter, DDB Melbourne.


 

“But we think the dry humour in this campaign will really resonate with the army of Aussie DIYers out there in a meaningful way.”

Rachel Ryan, Senior Brand Manager at Dulux, added: “Choosing the right paint can be a challenge for consumers.

We believe the playful, memorable nature of this campaign speaks to a broad audience and leaves them with an understanding of our products’ key benefits, making their choice to select British Paints that much easier.”


Credits

Client: British Paints
General Manager – DuluxGroup Limited: Richard Hansen
Dulux Decorative Marketing Manager: Therese Winterburn
Senior Brand Manager – British Paints: Rachel Ryan
Product Manager – British Paints: Eleanor Wilcock

Agency: DDB Melbourne
Chief Creative Officer: Stephen de Wolf
Group Executive Creative Director: Psembi Kinstan
Group Creative Partner: James Cowie
Senior Art Director: Josh Brown
Senior Copywriter: Anneliese Sullivan
Senior Copywriter: Carly Dallwitz
Head of Craft: Adam Hengstberger
Head of Production: Sonia McLaverty
Online Editor: Tom Marley
Senior Business Director: Jessie Mitchell
Business Manager: Sam Simpson
Planning Director: Chris Regan

Production: Palomina
Director: Matt Kamen
DOP: Simon Walsh
Executive Producer: Kate Merrin
Production Designer: Ella Carey
Casting: Northside
Colourist: Marty Greer
Offline: c/o Palomina
Online: Tom Marley
Sound: Bang Bang
Sound Design: Tristan Dewey

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