DigitasLBi China Rebrands as Digitas – Sharon Ho to Lead as Managing Director

DigitasLBi China will rebrand as “Digitas” bringing together data strategy, creative, media and tech all under one roof. The move reflects a global rebrand conducted earlier this year with their proposition “Truth. Connection. Wonder.”

Sharon Ho who joined Publicis.Sapient in 2017, will lead as Managing Director alongside Brian Ng, China’s Chief Strategy Officer and Nic Brennan, Executive Creative Director, Digitas China.

“Chinese marketing needs have been evolving so quickly as the market grows, and the Digitas proposition is a direct response to the need for full-funnel marketing transformation solutions,” said Ho.


 

Digitas has a staff of 100 that works with a diverse client base including L’Oreal, Pernod Ricard China, and Nike.

Based in Shanghai Ho will report into Annette Male, CEO APAC, Digitas. 

“Digitas’ diversified capabilities across digital, data, strategy and marketing technology will greatly enhance our client offering,” said Male. “I have no doubt that Sharon and her team will continue to drive marketing transformation and value for our clients.”


 

 

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