Digitas has promoted Adrian Farouk to CEO of Digitas APAC. Currently CEO of Digitas & Epsilon ANZ, Farouk will take on the new role with immediate effect while continuing his leadership at Epsilon, the group’s data and tech platform business in the ANZ region.
He is now additionally tasked with overseeing the development of the brand across the APAC region. Digitas has accelerated its growth in the region over the past two years, expanding its footprint from 6 to 15 markets since 2019.
With more than 20 years of experience in marketing and advertising Farouk has been with Publicis Groupe for almost 10 years, first as managing director of LBi Australia, then in his current role as CEO of Digitas and Epsilon ANZ.
“I am very excited and proud of Adrian. He is known as a credible and charismatic leader who is able to motivate his team and advance the entire digital marketing industry,” said Jane Lin-Baden, Managing Partner of Publicis Groupe APAC.
“Under his leadership, Digitas ANZ has been a shining example of quality work and innovation in the region. I am sure Adrian will bring fresh perspectives to Digitas APAC.”