The 6th annual Digital Media Asia (DMA) event will be held in Hong Kong this year November 17-19. Sponsored by the World Association of Newspapers and News Publishers, the event is a gathering of media experts and executives, including representatives from Google.
Since launching in 2009, DMA has become one of the largest news media conferences focused solely on the publishing industry in Asia.
The event is comprised of three days of conferences and masterclasses discussing the issues that are currently reshaping the online news media business.
Speakers from leading media organisations such as The Guardian, Bloomberg, Google and the Wall Street Journal will present case studies and best practices.
Here are some of the topics to be covered according to a release from the DMA:
Media for Millennials
Attract and build a business around a younger demographic. Millennials, aged roughly between 15 and 32 years old, are always-on, digital natives and video consumers. How to answer their specific content consumption patterns? What lessons can we learn from Buzzfeed, Vox, Vice and other successful digital pure-players?
Programmactic & Native Advertising
Develop efficient ad strategies for a mobile-first media environment. Keep premium pricing and stay safe from market fraud.
Let’s make data actionable. Explore data enabled diversification strategies such as e-commerce and e-Marketing. Deal adequately with data privacy issues.
Create, understand and monetise your audience. Increase referral from social media platforms and turn social readers into subscribers.
Top 5 digital priorities
Check you’re on track for 2015. Leading media executives present their digital strategies and tell you where they plan to focus their efforts in the coming months. Benchmark your own efforts with peers of the industry.
What triggers customers to pay for digital content? Marketing digital content outside of the traditional media platforms and to new audiences is key to success in today´s media landscape.
Cultivating a culture of innovation
Inject new decision-making processes and workflows. Get inspiration from brilliant start-ups and innovative pure players.
Web TV – Video
Strategies to create (ad friendly) quality content. Reach a critical size. How to choose the right distribution platform? What are the real monetisation opportunities?
In addition to the conference sessions, vendors of business solutions, services and equipments will highlight their latest offerings at the Digital Media Asia Expo. Catch up with the latest tools for optimizing your editorial and advertising operations and boosting your digital business.
On November 17, DMA will offer in-depth sessions on mobile video and online classifieds leaded by recognised international experts with a notorious understanding of the Asian markets’ specificity and challenges. DMA will also host an exceptional half day workshop organised by The Guardian News & Media Publisher Network, which will offer unique insights on how The Guardian is tackling partnerships with digital pure-players and technology suppliers, such as Facebook, Google, Samsung or Apple.
Confirmed speakers include so far:
Anjali Kapoor, Head of Digital, Asia Pacific, Bloomberg, HK
Suzy Hay, Global Director, Content Partnerships, The Guardian, UK
Yumiko Ono, Asia Audience Engagement Editor, Wall Street Journal, HK
John Pullman, Global Editor of Video and Pictures, Reuters, UK
Peter Zollman, CEO, AIM, USA
Jeremy Butteriss, MD, Partner Business Solutions – APAC, Google, Singapore
Ben Shaw, Director of Global Advisory, WAN-IFRA, Germany
Peter Lamb, President Lamb Consulting, USA