‘Digital Doggy Bags’ at Cannes Lions Aim to Help You ‘Look Smart in Front of Your Boss’

    By Robert Cameron - Jun 14, 2019
    ‘Digital Doggy Bags’ at Cannes Lions Aim to Help You ‘Look Smart in Front of Your Boss’

    Accenture Interactive, in partnership with Cannes Lions, will provide all delegates and Digital Pass holders with a free Digital Doggy Bag.

    While there is most certainly a joke about grabbing a byte to eat, the offering is actually described as “a comprehensive pack of curated original content which contains an invaluable summary of the most meaningful Cannes experiences this year”… “by providing in-depth insight into all areas of the 2019 event for your colleagues to enhance your post Cannes debrief.”

    After that, you can grab a byte. Ok, enough.

    The Digital Doggy Bag concept was born from the insight that you go to Cannes, you see some amazing work, you hear some fantastic discussions, and yet it’s hard to piece it all together into coherent learnings,” said Mish Fletcher, global head of marketing, Accenture Interactive.

    “That’s where the Digital Doggy Bag comes in. We’ll curate all of the content aligned with six major trends and then package it up in a presentation-ready format so that you can share new insights with your team – and look smart in front of your boss.”

    Accenture Interactive said it will deploy an onsite roving team to curate and create the Digital Doggy Bag’s collection of rich media content working in collaboration with the Cannes Lions content team providing “immersive, convenient, and timely reports,” which will be available to download, edit, and share with colleagues.

    The Digital Doggy Bag will consist of:

    – 1 x “Week in Review” – emailed to all delegates on Saturday 22nd June. A richly-designed digital recap of the week’s most notable moments, displayed in an easily-digestible storytelling format, integrating video from the event and The Work in two languages (English and Mandarin).

    – 6 x “Trends” Decks – A series of content publications focus on the 10 Cannes Themes, including real-time input. The instructions on how to download these decks will be emailed to all delegates on Tuesday 25th June.

    No official signup is required, as all delegates and Digital Pass holders will receive the Digital Doggy Bag.

    “We have programmed the content to ensure it enhances learning for our entire community, focused on our 10 industry-led themes,” said Charlotte Williams, VP of content, Cannes Lions. “We’re also delighted that the content will reach more people this year, as our delegates share their learning with their colleagues around the globe through the innovative addition of the Accenture Interactive Digital Doggy Bag.”

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