Digital Ad Spending is Set for Double Digit Growth in Southeast Asia says Report

A report from eMarketer says that Digital ad spend will double across six Southeast Asian markets – Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam – in 2017 and 2018 as a result of increased investment in mobile in the region.

eMarketer says that digital ad spend will account for nearly 69.0% of digital ad expenditures by 2021 and eclipse $2.2 billion with the biggest rise happening in Vietnam, Indonesia and the Philippines and Vietnam.

The report attributes this to heavy smartphone adoption, saying: “both the Philippines and Vietnam will double their mobile ad expenditures this year, while Indonesia will increase outlays by 80.0%.”


“The developing economies of Southeast Asia are well placed to become Asia’s next top-ranking digital advertising growth markets as these economies reap the gains from a ‘development catch-up’ with favorable demographics, increasing smartphone adoption, expanding internet access and declining data prices,” said eMarketer senior forecasting analyst Shelleen Shum.

“Undoubtedly, ecommerce will be a key driver in the years to come as investments from global giants pour into shape Southeast Asia’s ecommerce scene and merchants determine how best to win the attention of a new generation of digital shoppers.”



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