Digi Chinese New Year Film Focuses on the Importance of Family During Difficult Times

Digi’s has launched a Chinese New year campaign film that aims to remind Malaysians from all walks of life that love, compassion, and understanding begin with the family.

Done in collaboration Naga DDB Tribal Malaysia the film, directed by Barney Chua, tells the story of Amy, a young lady who inherits the family restaurant in the most challenging of times. This leads to friction between family members who run the business with her, until, ultimately, she learns that the love of family is the most important thing to have during times of adversity.

 
 

“This festive season, we hope to inspire Malaysians to remain hopeful and optimistic during these new beginnings that bring us closer together as one,” said Cheng Weng Hong, Digi’s Chief Sales Officer.

“The spirit of love and resilience helps us to draw the much-needed strength to move forward together and make this season of celebration a meaningful one. On behalf of Digi, we would like to wish all Malaysians a very Happy Chinese New Year and to stay safe this festive season while adhering to strict standard operating procedures when spending quality time reconnecting with loved ones.

“While this is a story of courage and hope, we wanted it to reflect real sentiments of communities that are persevering to ‘roar’ again, more so in the Year of The Tiger. The idea of the story stems from the ‘noise’ we typically experience in restaurants, which show a thriving business.”, added Loo Chun Guan, Naga DDB Tribal’s Creative Director.

 
 

“This true-to-times story brought to life by the team at Naga DDB Tribal and Mojo Films, reminds us that above all family is our true wealth. We would also like to take the opportunity to wish all Malaysians and their families a Happy Chinese New Year,” he added.

Credits

Client: Digi Telecommunications
Head of Brand & Media: Lo Wei Tzen
Principal, Brand & Media: Adeline Koh
Senior Associate, Brand & Media: Jennifer Chow
Agency: Naga DDB Tribal
Creative Director: Ellison Fernandez
Creative Director: Loo Chun Guan
Senior Art Director: Yeo Lee Kee
Designer: Phua Si Rong
Senior English Writer: Audrey Wong
English Writer: Su Mei Yang
Chinese Writer: Ng Jia Qi
Business Unit Head: Jessey Chew
Brand Director: Nurul Huda Ramlan
Brand Executive: Taylor Looi
Project Manager: Ivy Chai
Head of AV: Sharon De Silva
Producer: Lee Boon Hsin
Production House: Mojo Films
Film Director: Barney Chua
Assistant Director: Boon Theng
DOP: Jordan Chiam
Executive Producer: Phoo
Producer: Zax Loo
Post Production
Colourist: Hafizil
Online: Sotong Potong Studio
Offline Editor: Gf Chan
Audio Production
Music Design & Final Mix: Pitch Audio & Magic
Composer: Kimberly Chin
Sound Engineer: Gaetan Chong
Executive Producer: Chawirat Tan
Line Producer: Amrita Soon

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