Dettol Launches Parents Day Film Highlighting Challenges Facing New Parents




Kingdom Digital

Imagineers Film

Germ protection brand, Dettol Malaysia, has launched a new campaign in celebration of Parents’ Day. Conceptualized by Dettol’s newly-appointed digital agency, Kingdom Digital, and produced by Imagineers Film, the campaign features a heartwarming online film titled “A Parent’s Promise: Keeping Our Children Protected & Loved.”

The 3-minute film, done in an interview style with two pairs of new parents — Reuben Kang and Kelly Kang, as well as Alam Wakaka and Alisya Najwa — highlighting their journey as they navigate the challenges and excitement of parenthood.

The interview asks relatable questions about their roles at home, such as who’s the stricter parent and who’s the chief hygiene officer, showcasing the challenges new parents face in safely raising a little one while also highlighting the joy and rewards of parenthood.


“We believe our consumers who are new parents and going through the same thing will find the stories relatable,” said Tiffany Tang, Marketing Director for Health & Hygiene of Malaysia, Singapore, & Vietnam of Dettol Malaysia.

“We understand that new parents often turn to social media and influencers for advice and tips on navigating parenthood,” said Edmund Lou, Head of Digital of Kingdom Digital.

“That’s why we based our campaign concept on this human insight, featuring two pairs of young parents who are also content creators to share their experiences via an engaging online film. We’re confident that this approach will not only resonate with new parents but also showcase Dettol’s commitment to providing accessible hygiene solutions that make everyday protection easy.”



Marketing Manager of Malaysia, Singapore & Vietnam: Jill Yeap
Brand Manager of Malaysia, Singapore & Vietnam: Phoebe Tay

Kingdom Digital:
Strat Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Nadhine Teo
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting

Imagineers Film:
Creative Director: Daniel Mok
Director: Reuben Kang, Koh Chien Han
Producer: Irwin Oon, Jonathan Toh
1st Assistant Director: Jonathan Toh
Dir. Of Photography: Irwin Oon
1st Camera Assistant/Cam B OP: Jetro Siew
2nd Camera Assistant/Cam C OP: Jorden Teo
Gaffer: Jaden Hew
Grip/Light: Victric Kor
Art Department: Jonathan Lee, Yuki Law, Eunice Wong
Production Manager: Emily Ho
Production Assistants: Jonathan Lee, Yuki Law, Eunice Wong
Sound: Chen Fuan Sheng
Makeup Artist: Yuki Ng
Casting: Emily Ho
Wardrobe: Emily Ho, Eunice Wong
Location: Jonathan Lee, Yuki Law, Eunice Wong
Offline/Online Editor: Wendy Pua

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