DesignStudio Appoints David Storey to Lead APAC Business

    Mark Liney will return to the UK to head up DesignStudio operations there.

    By The Staff - Feb 17, 2021
    DesignStudio Appoints David Storey to Lead APAC Business

    Branding agency DesignStudio have appointed former Interbrand Sydney managing director David Storey to lead its business across Asia Pacific.

    Storey replaces Mark Liney who is returning to the UK to head up DesignStudio’s London operations after building out the agency’s client list in APAC.

    “We have ambitious plans to grow our presence across APAC and I’m delighted that David has joined us to drive that effort,” said Paul Stafford, DesignStudio CEO.


    “He’s a strategic thinker whose breadth of experience working across a range of brands and industries make him ideally placed, along with our team in Sydney, to lead the next chapter for us.”

    For the past decade, Storey has specialized in brand-led, organizational change.

    “Mark has done an outstanding job, in a short period of time, and it’s great to be keeping him in the business and use his knowledge of APAC to further bring together our three studios into a truly global offering,” added Stafford.


    For more than six years Storey worked at Omnicom-owned global branding agency Interbrand, rising to become MD of its Sydney office.

    He joins DesignStudio after three years of strategic consulting for organizations across infrastructure, retail, arts and culture, not-for-profit, finance, broadcast and digital media.

    “The work being produced by DesignStudio in the region is world-class and I’m looking forward to building on the strong foundations that have already been laid. We have an opportunity to do things differently in APAC as it’s not bound by traditional branding codes,” said Storey.

    “There’s also a vibrant technology-based market developing truly innovative products and services that require strong strategic branding expertise which we have the experience to deliver.”

    DesignStudio, which developed the Airbnb, Deliveroo and Premier League brands, opened its APAC office in Sydney three years ago. Since then it has worked on branding projects for Grab, ExpressVPN, Ant Group and Go1.

    “We’re delighted to bring David into the business. There’s such a runway ahead for DesignStudio in APAC and David is a brilliant thinker who will help expand our reach with clients and deepen the impact of the work we do. I’m really excited to have the opportunity to work with him,” said Liney.

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