Following the celebrated debut of the Pepsi Zero Sugar “Great Acting or Great Taste?” campaign during Super Bowl LVII, starring Ben Stiller and Steve Martin, the brand has introduced the newest face of the campaign – three-time Male Model of the Year, Derek Zoolander, AKA as Ben Stiller.
Zoolander, who appeared in a short cameo in the original campaign, returns to take center stage and gets real with fans backstage.
As Pepsi puts it:
“After a career of countless major brand endorsements, Derek is now asking cola drinkers to taste Pepsi Zero Sugar and decide for themselves if the new and improved Pepsi Zero Sugar is actually really really ridiculously good tasting, or just a result of Derek’s one-of-a-kind modeling slash acting. “
“We have an advantaged product with the new and improved taste of Pepsi Zero Sugar, so we couldn’t be more excited that people everywhere are trying it for themselves in response to our recent ‘Great Acting or Great Taste?’ campaign we ran on the Super Bowl,” said Todd Kaplan, Chief Marketing Officer – Pepsi.
“Derek Zoolander has seen a cultural resurgence, with his newfound Tik Tok fame that has been amplified by his role in our Super Bowl campaign.”