Dentsu Webchutney & Indian Creative Women Roll Out Back-to-Work Program for Moms

    The program is completely free.

    By Katerin Pantaleon - Jun 3, 2021
    Dentsu Webchutney & Indian Creative Women Roll Out Back-to-Work Program for Moms

    Dentsu Webchutney, in partnership with Indian Creative Women, has launched The Ad Fellows Returnship, a virtual 30-day back-to-work talent development program for moms.

    Indian Creative Women is an independent forum working towards furthering diversity in creative teams across the Indian Advertising & Design Industry. The virtual learning program will begin on July 1st, and applications will be open from June 1st though June 10th.

    The program is open to creative moms who have been part of the industry previously and are looking for a way to make a comeback. Those selected will undergo a month-long learning experience. Throughout the month, they will be paired with creatives at Dentsu Webchutney and the Indian Creative Women network to equip themselves with what they need to be industry-ready.


    The agency has collaborated with Indian Creative Women to develop a new syllabus along with teaching techniques for the program, with modules on confidence-building and digital creative.

    “We believe in the power of perspectives to make ideas stronger. Diversity in talent will always lead to more diverse work and following up on our success in making advertising open for everyone from Gen Z, to internet obsessives, to people in other industries, we’re excited to take this next step and welcome moms to Dentsu Webchutney,” said Dentsu Webchutney team.

    “The program has been chartered by a passionate woman-strong team that believes more mothers need to put their lived experiences on the table. We’ve certainly got a long way to go ourselves but we’re very proud to partner with Indian Creative Women and take this much overdue step forward.”


    The program itself is completely free and those interested can apply through the form available here.

    “Women face several systemic and structural challenges that get in the way of them growing into senior leadership roles,” said Indian Creative Women.

    “Our industry isn’t doing enough to retain them, specifically mothers. A woman is still blamed if she quits the industry after becoming a mother. There’s simply no organizational support for her to succeed. Dentsu Webchutney’s The Ad Fellows Returnship is a small step in the right direction and should be a great example of what other agencies can follow. This program is hugely influenced by Harshada Thakurdesai, a creative mom and Group Creative Director from Team Indian Creative Women.”

    Moms can apply for The Ad Fellow Returnship here.

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