HealthKart brands HK Vitals and bGreen have named Dentsu Webchutney as digital and social media partner.
HK Vitals and bGreen are private label brands that operate in their own niches and HealthKart, an online marketplace for health products, is the brand behind them and other consumer brands.
“HealthKart is a pioneer in the Indian nutrition and wellness space and one that is vertically integrated into a fragmented category. It is a brand that’s constantly innovated through product excellence and delivering on consumer needs,” said Gautam Reghunath, CEO, Dentsu Webchutney.
“There is so much evolution happening in the vitals and nutrition space and we are lucky to be partnering with HealthKart who is at the front of it all.”
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