Dentsu Singapore Makes Trio of Senior Appointments

Preeti Mascarenhas, Florian Lacombe, and Prema Techinamurth

In line with continued growth, Dentsu International Singapore has announced three strategic senior appointments for the market with Preeti Mascarenhas joining as Chief Strategy Officer, dentsu Singapore, while the network has promoted Florian Lacombe to Head of Operations, dentsu Singapore, and Prema Techinamurthi to Managing Director, Creative Group, dentsu Singapore.

“We have spent the last two years firming the foundations for our future growth and our strong turnout for 2021 is testament to our business rigor,” said Prakash Kamdar, CEO, dentsu Singapore.

“The formula for dentsu Singapore, with or without the pandemic, has been one built on purpose, discipline, and trust. Our people believe in and live this as we increasingly see more clients take to these values in us as their trusted partners.


He added: “We made a number of senior appointments across the business last year and I am delighted that we are now able to further augment our Singapore leadership bench strength as we kick-off 2022 with three strategic business appointments in Preeti, Florian and Prema to bring us to new heights.”

Mascarenhas joins dentsu Singapore in the newly-created role of Chief Strategy Officer for the market where she will lead strategy for key integrated clients and pitches and solutions development.

In another newly-created role for the market, Lacombe will oversee the market’s business transformation in his promotion to Head of Operations for dentsu Singapore. He joined iProspect in 2017 as Regional Performance Director for General Motors and eventually took on the role of Head of Operations for dentsu Singapore’s Media Service Line in 2021 where he has been pivotal in leading its transformation program.


In her role as Managing Director, Creative Group, dentsu Singapore, Techinamurthi is tasked with driving business growth as well as transformation to further unlock the full potential of the Creative service line. Over the past year, she has been at the forefront of dentsu Singapore’s Force for Good and Growth commitment in her work for Float Foods and Sustenir, as well as for dentsu Gaming, where she led the account wins of two new regional gaming clients and also led dentsu’s largest regional client, Toyota.

She takes the role from Phil Adrien who will be focusing on his role as CEO, Creative APAC.

Singapore CEO, Prakash Kamdar is expected to commence his additional role as CEO of dentsu Indonesia on 1 February 2022.

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