Rachit Dayal (L) has been named Chief Marketing Officer, Merkle APAC, while Sanchit Mendiratta (R) will now head up Happy Marketer as Managing Director
Dentsu International has announced a number of Singapore-based appointments made across its Creative, CXM, and Media service lines.
“Our people are the heartbeat of our business and a core building block of our go-to-market proposition,” said Prakash Kamdar, CEO, dentsu Singapore.
“It is, therefore, our strategic priority to invest in critical people capabilities at all levels of the business, including fortifying bench strengths across our service lines. This means empowering our existing talents to grow into senior leadership roles while welcoming the best human capital from the industry into dentsu.
To support the growth and maturity of its CXM service line in APAC, Rachit Dayal has been named Chief Marketing Officer, Merkle APAC, reporting to Zhengda Shen, President, Merkle APAC, and Erin Hutchinson, Global CMO, Merkle.
Sanchit Mendiratta will now head up Happy Marketer as Managing Director in addition to his current role as Data Lead for dentsu Singapore.
“I’m incredibly excited to have Rachit take on the role of Chief Marketing Officer, Merkle APAC. Rachit created one of the region’s most unique brands, client portfolios and team cultures at Happy Marketer. Since joining us in 2019 after dentsu’s acquisition of Happy Marketer, he has shown immense leadership and vision for how marketing and customer experience can be in a digital age,” said Shen.
“In the five years that we have been in the region, Merkle APAC has made incredible progress. Thousands of talented Merklers and hundreds of ground-breaking clients across the region need their stories told, and I cannot think of anyone better than Rachit to lead us to realize our full potential.”
Prema Techinamurth has been named Senior Business Director alongside Adeline Tan who takes on the role of Media Director.
Additionally, Brien Alexandar Daniels has joined as Strategy Director responsible for identifying and translating consumer insights into meaningful communications ideas.
Steve Kyriakou and Maurice Wee were also appointed as Creative Directors.
Vera Justina Li has been named Experience Director.
Jonah Brown and Toby Ruddock have been named Client Presidents to drive end-to-end delivery of strategic product for clients to achieve their business growth and transformation ambitions.
Pankaj Nayak has joined as President, Product Strategy & Delivery and Sonya David has transitioned into the Media service line as Strategy Lead after five years in strategy with Dentsu’s Creative service line.
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