Dentsu Philippines has launched Dentsu Studios, an integrated production and content environment that brings together content creation, commerce and audience capabilities under one offering.
The new offering combines a production environment with dentsu’s capabilities in strategy, influencer marketing, audience intelligence and live commerce, allowing brands to manage livestreams, creator collaborations, campaign shoots and always-on social content through a single partner.
According to the release, Dentsu Studios was developed to help brands respond to changing content formats and consumer behavior by integrating creativity, technology and commerce within one ecosystem.
“Brands do not experience their challenges in silos, and increasingly they do not expect solutions in silos either. As content, influence, commerce and experience become more closely intertwined, we have continued to invest in capabilities that help our clients navigate those intersections more effectively,” said JC Catibog, CEO, Dentsu Philippines.
“Dentsu Studios is a natural progression of us bringing together capabilities that have long existed across our network into a more connected experience for brands to be more responsive to how consumers engage, discover and shop today.”
Dentsu Philippines said Dentsu Studios has already supported pilot content and commerce projects for several brands. Early work with Comfoods combined live commerce with strategic and creative support, while other projects have included brands such as Samsung, Glico, El Real, Uratex and Alaska.
“The diversity of brands already engaging Dentsu Studios, from global marketers to local household names, tells us that this is not a category-specific challenge,” said Julia Pronstroller-Gallardo, Executive Digital Director & Digital Experience Head, Dentsu Philippines.
“Whether it is a live commerce activation or a creator-led campaign, the strongest results come when production is informed by audience understanding, platform behaviour and clear business objectives from the outset. The early successes we have seen reinforce the value of a more integrated approach, where content creation is connected to influence, commerce and audience engagement from day one.”
