Dentsu Next Debuts Pair of AI Marketing Solutions ‘Mixer & Lucie’ in APAC

Dentsu Next, part of Dentsu Creative has debuted Mixer & Lucie, which it says reinforces its commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.

According to Dentsu Next, by analyzing big data on consumer trends, social sentiments across APAC, Mixer explores hundreds of scenarios based on the marketing requests input by users. This solution condenses a process that traditionally takes months into hours, while ensuring each fresh idea is generated.

“The debut of Mixer & Lucie, aim to optimise all brand interactions & create unparalleled experiences,” said Richard Tan, CEO of Dentsu Creative China.


“Dentsu brings value to businesses through our integrated ecosystem to seize opportunities in the AI-led digital marketing era – to maintain brands’ relevance & inspire authenticity across the customer journey. Ultimately, to help drive business profitability at every stage.”

Mixer is designed to address vital aspects of modern product ideation including, says Dentsu Next including adapting to evolving market trends, understanding consumer needs & preferences, and leveraging technology & data effectively.

“Understanding the importance of transforming customer experiences through the creation of unforgettable moments that leaves lasting impressions, will be key to set one apart in this evolved marketing era,” said Ron Lee, Managing Partner Dentsu Next China.


Lucie, is an advanced customer intelligence & engagement AI designed to enhance loyalty-driven experiences in the retail service industry, supported by Dentsu Japan, with a team of dedicated engineers and a research team.

“We’ve designed Lucie to be a transformative asset in the customer experience journey,” said Kaz Tsuburaku, Chief Experience Officer at Dentsu Creative China.

“Lucie seamlessly integrates into existing marketing workflows, enhancing them while creating a realm of new opportunities for brands to engage with their audience in meaningful ways.”

The company emphasized that the remarkable advantage is the shortened model training time, enabling Lucie to be fully functional in a matter of weeks.

“AI is becoming a cornerstone of customer service for businesses around the world… The key to growth is to strategically engage with evolved consumers, while being in control with content and creativity, to meet growing demands & capitalise on market opportunities,” said Alex Chu, Creative Partner, Dentsu Creative China.

Harold Henry

Harold Henry

Quite the personality, a regular contributor, and we like to keep him around.

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