Dentsu Media ANZ Promotes Sue Squillance to CEO and Adds New Chief Digital Officer, Gayle While

Dentsu has announced the promotion of Sue Squillace to Chief Executive Officer, dentsu media ANZ, and Gayle While as Chief Digital Officer within the media portfolio.

The appointments come as Dentsu ANZ continues its efforts to simplify the organization and accelerate its growth agenda.

In her expanded remit, Squillace will continue to lead Carat while driving and growing Dentsu’s media portfolio across ANZ, which includes dentsuX, iProspect, and SMG.


“Now more than ever, we know our current and future clients want greater access to diverse capabilities, agile resourcing models, and improved effectiveness, to be their customer partner,” said Angela Tangas, dentsu ANZ CEO.

“The promotion of Sue and hiring of Gayle are important moves to further strengthen and diversify our media capability. Gayle’s strong digital leadership over the last twenty years, partnering with some of the UK and Australia’s leading organizations to deliver growth and behavioral change through customer-driven strategies, will enhance our momentum.”

Prior to joining dentsu ANZ, While was Chief Client Officer with Hugo & Cat, London, focussing on digital transformation strategies for clients such as GSK, S&P Global, and Stanley Black & Decker. Subsequent to this she joined Clemenger BBDO Melbourne as Head of CRM before being promoted to CEO following successful client growth across NAB, Belong, La Trobe University, Mercedes-Benz, Myer, and BMW.

“I’m really looking forward to the opportunity to work across the dentsu ANZ media portfolio and Gayle’s experience is exactly what we are looking for to lead the evolution of digital at dentsu media,” said Squillace. “Her expertise across the entire consumer journey demonstrates our focus on delivering integrated solutions for our clients and it’s exciting to welcome Gayle to our team.”


While will commence her new appointment on the 2nd of August.

“I’m thrilled to have the opportunity to work with Sue and the talented dentsu Media team to shape and grow digital solutions that will help drive our clients’ business growth,” she added. “I simply can’t wait to get started.”


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