Pizza Hut has awarded its media buying and planning duties to Dentsu Malaysia, effective this month. The mandate includes creating end-to-end media experiences through data-driven marketing and future-proofing Pizza Hut for a cookie-less ecosystem.
“Rules of the game in QSR category have changed and so has the consumer behaviour. While delivering delicious food to home with convenience has become table stakes in the category, delivering distinctive attention is the key to win,” said Dheeraj Raina, CEO of Dentsu Media.
“We are excited about the opportunity to work with a brand that is loved by millions and the opportunity it gives us to push the ceiling of innovation further.”
The move aims to maximize Pizza Hut’s e-commerce leadership to drive sustainable business growth in a shifting pandemic world. Dentsu has put together team Red Roof that aims to bring resources across the group to implement a seamless agency model
” We will be completely focused on Pizza Hut to further strengthen its leadership. This win is a result of radical collaboration and the speed at which we have built a technological and data-driven spine to cater to clients’ flexible needs,” said Kien Eng Tan, CEO of Dentsu Malaysia.
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