Dentsu Indonesia has announced new leadership appointments for its creative business, with Lucky Handoko returning as General Manager of Dentsu Creative Indonesia, and Defri Dwipaputra and Rangga Immanuel promoted to dual Chief Creative & Experience Officer (CCXO) positions.
Handoko will bring experience in communications planning, brand consulting, insights and data, while Dwipaputra and Immanuel are tasked with defining the creative vision and shaping client and consumer experiences.
“Many of our leaders have grown within the network. They understand both the local market and have been piloting global level creative works. We believe in continuity with ambition and evolution,” said Elvira Jakub, Country CEO, Dentsu Indonesia.
“As such, our new creative leadership appointments are not only a testament to that but also part of a broader strategy that honours Dentsu Indonesia’s rich 50-year legacy while accelerating our future growth. At the heart of our success is a clarity of purpose and discipline of execution. We are not chasing growth blindly; the business is strong because it has been shaped deliberately over the years with a focus on client-centricity and a culture of trust.”
“These appointments underscore our belief in the strength of local leadership to drive growth at home while shaping regional and global relevance,” added Sanjay Bhasin, CEO, Dentsu Southeast Asia.
“It’s about deepening what already works and elevating those who lead with clarity and care. This team knows the heart of our business — our people, our clients, and the values that underscore who we are as Dentsu. With them at the helm, we will continue to build something enduring — from Indonesia to the region and beyond.”

















