Dentsu Launches Merkle in Taiwan to Expand APAC Customer Experience Management Offering

Dentsu International is expanding its Customer Experience Management (CXM) service in APAC with the launching of Merkle Taiwan. Dentsu Taiwan aims to strengthen its market-leading position by enhancing media, creativity, and CXM services.

Dentsu Taiwan has appointed Carrie Tsai, current CEO of  iProspect Taiwan, as Merkle Taiwan CEO.In her dual role, she will no also oversee the Merkle team. Boice Lin, former SVP of Global partnerships / Global business development at Appier, has been appointed as General Manager of Merkle Taiwan while Rasmus Yu Limschou will be an Agile Consultant relocating from Merkle Nordics (Europe),will support the future growth of Merkle Taiwan in pre-sale and project management.

Additional hires include Tony Wang, Client Lead,  Harvey Chen will be acting as Merkle Taiwan executive director for data intelligence and Jason Kang, former Lead Solution Architect of iProspect Taiwan, will join Merkle Taiwan leading the delivery team.


“Brands have entered into a new era in which everything is all about data,” said Jennifer Tang, CEO of dentsu Taiwan.

“To meet the evolving market and technology demand, such as the cookieless future, brands need to consider connecting with customers through consumer experience, finding more value from data, and extending business applications. With Merkle joining Dentsu Taiwan, we are able to immediately respond to the market and clients’ demands, and also further consolidate our industry leadership in creative, media and CXM, making dentsu the only marcom group in Taiwan that truly provides idea-led, data-driven, and tech-enabled end-to-end solutions.”

Carrie Tsai, CEO of Merkle Taiwan added: “We have built a team of global talents who hold entrepreneur experience. It is the winning strategy to bring the brand’s vision to life through customer experience transformation. Our vision for Merkle Taiwan will be to focus on data transformation, digital transformation and CXM transformation, and it will integrate with dentsu’s other offerings and change the value chain,” she added



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