Dentsu has announced the launch of dentsu gaming – an integrated solution that brings together the gaming heritage and expertise of the dentsu japan network with the global scale and specialist capabilities within dentsu international.
The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, CXM and media agencies, as well as globally via Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and the Content Business Design Centre within dentsu Inc.
Dentsu gaming provides access to specialist strategy, activation and original intellectual property development for brands seeking to connect with and navigate the gaming ecosystem.
Leading the global launch of dentsu gaming, is Keiichi Yoshizaki, Executive Officer, dentsu Inc.
“Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. With dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others,” said Yoshizaki.
“Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.”
Dentsu provides bespoke game/IP development, in-game advertising, commerce, consumer promotions, native game integrations, Augmented Reality, Virtual Reality, talent activation, esports and experiential as its core capabilities through dentsu gaming.
“We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – dentsu gaming is a perfect example of this,” said Peter Huijboom, Global CEO, Media and Global Clients, dentsu international.
“Bringing together the exceptional talent and deep gaming expertise from across the group, this new global solution makes it easier for clients and partners to leverage the potential of gaming for business growth through local market dentsu agency brands they already know and trust.”
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