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    Dentsu International Launches iProspect Globally

    Rubeena Singh will lead the organization in India.

    By The Staff - Mar 17, 2021
    Dentsu International Launches iProspect Globally

    Amanda Morrissey and Rubeena Singh

    Dentsu international officially launched the new iProspect around the world as a digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will aim to be the first agency to offer performance-driven brand building at a global scale.

    iProspect has adopted the “Brands Accelerated” tagline to sit beneath a reimagined logo within a new brand identity and website.

    “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital-first organization built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future,” said Amanda Morrissey, Global President, iProspect.

    “Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency yet having the insight to locally adapt for their unique client, consumer, and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose.”

    The new agency will fuse existing capabilities such as brand building, strategic planning, business intelligence, marketing activation, and performance optimization, plus the capabilities of scaled services within dentsu international.

    “With the launch of iProspect’s new structure, we are extremely proud to be the first agency to offer performance-driven brand building at scale. Over the years, our mission and vision have definitely evolved and with the rapidly evolving environment, one has to change. The one thing that has stayed constant is that we continue to remain focused on driving business results for our clients,” said Rubeena Singh, CEO, iProspect India.

    “By launching as a new digital-first end-to-end agency, we at iProspect, look forward to bringing future-ready solutions, which will further accelerate brand growth for our clients. With the might and scale of dentsu behind us, this structure is indeed set to define a new era of performance-driven brand building, not only in India but also globally.”

    Morrissey highlights how iProspect adapts to client needs.

    “We will of course continue to do what our existing clients expect from us, but increasingly we know they want more and, I’m not just talking about upselling bolt-on services, but truly integrated holistic thinking. By bringing together the deep specialisms we have with our brand building experts and also our digital and performance specialists, everyone benefits, and our total offering is enhanced too.”

    The new iProspect is set up to focus on how consumers behave in their digital world and apply that to real-world scenarios via a highly connected and creative use of media, regardless of channel.

    These capabilities are delivered by 8,000 specialists, operating across borders and in 93 markets worldwide. In India, Singh will lead the new agency along with Muddassar Memon, Kaushik Chakraborty, Krishna Kumar, Santosh Mishra, and Venkata Dontha.

    “We already partner with some amazing brands here in India, including Fossil, HDFC, Max Life, Biba, KFC, and ICICI,” added Singh. “Through our new proposition, we will continue working with clients, carefully matching their individual needs and our capabilities, so we drive maximum growth for them and their brand.”

    An accessible brand identity

    As well as a new iProspect logo and the “Brands Accelerated” tagline, the launch also introduces a new website.

    For more information about the new iProspect and discover how this new agency will define a new era of performance-driven brand building, click here.

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