Dentsu International Hong Kong Promotes Nathan Petralia to Managing Director of Merkle

Dentsu International Hong Kong has promoted Nathan Petralia to Managing Director of Merkle, dentsu’s recently launched CXM (Customer Experience) Service Line, effective immediately.

Petralia first joined Isobar Commerce Hong Kong in 2018, then stepped up as General Manager when the group launched Merkle Hong Kong last year.

“This promotion signals our commitment that Merkle is our key strategic growth pillar for the overall Hong Kong operation, it also demonstrates our trust in Nathan, knowing that he is the right captain in leading Merkle for us.” Simone Tam, CEO of dentsu International Hong Kong said.


“Nathan will bring together the customer experience capabilities Merkle owns and drive synergies and integration across the entire agency group and for our clients.”

“I have always been passionate about customer psychology and data. Like any other person, I get pretty annoyed when I get irrelevant advertising because it tells me this brand does not know what I want and is wasting money on irrelevant advertising.” Nathan Petralia added.

“With Merkle, I can help dentsu clients capture and leverage valuable data to increase their marketing effectiveness with predictable and measurable results, bring brands and customers closer together, and maximise the customer experiences and brand loyalty.”


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