Dentsu International Hong Kong has appointed Doris Kuok as Head of Strategy. Reporting to Anna Chan, Media CEO, Dentsu International Hong Kong, Kuok will oversee the network’s media line’s strategy output.
With more than 20 years of industry experience, Kuok is a seasoned leader specialized in global integrated communication for business across verticals including finance, FMCG, luxury, media, travel, and more. She has worked with a broad portfolio of international brands such as Cathay Pacific, HSBC, Richemont, The Peninsula. Kuok held leadership positions at Mindshare, Starcom, Universal McCann, and MEC (rebranded into Wavemaker).
Prior to joining Dentsu, Kuok spent two years leading a team to develop Hong Kong’s first influencer marketing division at the New Media Group, setting up a proprietary influencer data management system for Hong Kong advertisers.
“Doris has a blended background of brand transformation combined with communication strategy, especially in the digital media space,” said Chan.
“This is what marketers are looking for. She is highly respected in our industry and her experience speaks for itself. I am confident that Doris will be a great addition and partner to both our clients and our people.”
“Clients need their partners to help them navigate challenge and unlock growth, from strategy to planning to action as well as measurements and learning,” said Kuok. “It requires teams with different expertise to work together and I am excited to join a network with a full set of capabilities spanning media, creative, customer experience, commerce, technology, and data.”