Dentsu International has announced that Fred Levron has been named Global Chief Creative Officer. He will head up the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Levron will build on dentsu international’s current capabilities and Japanese creative roots and will be responsible for the network’s creative product and accelerating creativity across the entirety of dentsu international’s Creative, Media and CXM agency brands.
Levron has been recognized as the top Chief Creative Officer globally by The One Club global rankings for two consecutive years in 2020 and 2021.
“For 120 years, the dentsu group has been a beacon of creative craft and inspiration. Today marks an important moment as dentsu international appoints Fred as its Global Chief Creative Officer. Fred has one of the most lauded portfolios and creative reputations in the business,” said Wendy Clark, Global CEO dentsu international.
“His appointment accelerates and emphasizes the importance of creativity as the hallmark of everything we do. I’m counting down the days until he joins.”
This appointment follows the recent launch of dentsu health, its acquisition of commerce and customer experience business, LiveArea and major client wins and expansions including P&G, GSK, LinkedIn, Kroger, Heineken, Galderma and American Express.
“My entire career has been driven by the ambition to transform the agencies and network I was part of and build brands and businesses through the power of modern creativity. Today, I’m so excited to start this new transformation journey as I’m joining Wendy and dentsu’s 45,000+ employees,” Levron added.
“We have the opportunity to build a unique creative company that brings creativity, tech, data, media, entertainment and commerce together to become the most attractive place for talents out there and the most relevant partner for the biggest brands.”
Levron joins dentsu from FCB where he served as Worldwide Creative Partner. Over the years he helped lead a creative transformation that saw FCB becoming Cannes Lions 2020/2021 Network of the Year, a first in FCB’s 148-year long history and Adweek’s 2020 Global Agency of the year.
Prior to FCB Fred was part of the leadership team at CAA Marketing the 4-time Emmy winner entertainment agency based in Los Angeles. He also held several positions over his 10-year tenure at Ogilvy Paris where he helped transform the agency into a global creative powerhouse.
His global work from the last two decades includes:
• AB InBev “Contract for Change” multiple Grand Prix winner at Cannes Lions 2021.
• Levi’s “Circles” top 10 most-watched commercial on Youtube in 2017
• Burger King’s “Whopper Detour” the most awarded campaign in world WARC 2019
• Coke “The Sharing Can”
• Times of India “Shindoor Kheela, No condition Apply”
• Louis Vuitton “Journeys Campaign”
• Huawei “Storysign”
Levron has won close to 200 Cannes Lions including 13 Grand Prix and 46 Gold, 3 Black Pencils at D&AD and more than 2000 international awards. His work has been seen across pages of the New York Times, Fast Company, Rolling Stone, featured in the MOMA archive, the London Design Museum, and the Museum of African American History in Chicago.
He will join dentsu on the 1st of November.