Dentsu India has appointed Arti Singh as VP National for its shoppers’ marketing unit, Hyperspace. She will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema, and mall business.
Singh’s career spans more than 18 years; she will help in building relationships with key industry players, teams, and associates and will also play a significant role in designing the offline path of the purchase journey for consumers.
“It’s a great role, with enormous possibilities in my second innings,” said Singh.
“Hyperspace is a network that has established strong credentials in the space for over a decade now. I am excited about the endless opportunities and challenges this new role offers and I look forward to driving Hyperspace’s continued growth and ambition in India.”
Singh previously worked with Dentsu for more than a decade and played a vital role in successfully delivering marketing experiential retail campaigns for brands.
“Arti will be responsible for strengthening the shoppers’ marketing practices across all agencies of dentsu India,” said Haresh Nayak, COO, Dentsu International, Group MD, Posterscope SA, President, Posterscope APAC.
“Her presence and experience in the space will help us beef up our efforts in understanding the behavior of shoppers. She brings immense value to the company’s capabilities. We are increasingly bringing on board senior talents in this space who can carry forward the learnings of seamlessly integrated consumer and brand interaction in the new normal.”
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