Dentsu India has appointed Bhasker Jaiswal as the Chief Operations Officer, Media, dentsu India. He will report to Divya Karani, Chief Executive Officer, Media, dentsu South Asia.
Jaiswal brings over 24 years of experience in the media and advertising industry across APAC (India, Malaysia, China, and Singapore), Bhaskar specialises in building solutions for advertisers and media companies across monetization, research, and media investments.
In his new role, he will lead integration, transformation, and operational agendas while driving innovations for dentsu clients and businesses through its media agencies Carat, iProspect and dentsu X. roduct leadership, and enable sustainable revenue growth.
Karani said, “Bhasker joining the team here in India is another great step on our journey to become the go-to network of choice for brands in India. His impressive track record, savvy business judgment, operational excellence, and an innate understanding of people and their motivations make him ideal to lead our transformation and integration.”
Jaiswal added, “I am excited to be joining dentsu and being back in India, a big and complex market growing dynamically. I look forward to adding value by improving dentsu processes to impact client outputs as well as improving the lives of our biggest assets – our people.”