Dentsu India has announced the appointment of creative veteran Ajay Gahlaut as Group Chief Creative Officer. Gahlaut will report to Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India, and will be responsible for accelerating dentsu India’s creative businesses across the country.
Dentsu India initiated the formation of a new structure for its Creative service line in June this year. The redesign – part of the network’s global plan to “transform into the most integrated group in the world by 2024,” brings agencies under one umbrella, including Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, Dentsu India, and Dentsu Impact.
Gahlaut, who brings 27 years of experience in advertising, wrote the line ‘Do Boond Zindagi Ki’ that anchored the famous Pulse Polio Immunisation campaign with the superstar Amitabh Bachchan. He also created more than a dozen commercials for the campaign and played a significant part in eradicating polio from India. He was also behind the line ‘Make It Large’ for the whiskey brand Royal Stag that transformed its fortunes and made it the highest-selling whiskey in its price range. He created the character ‘Mr. Murthy’ for Voltas Air Conditioners and catapulted Voltas to the number one position in the category.
Gahlaut has also created work for the whiskey brand Imperial Blue with the famous ‘men will be men’ sign-off. He has won multiple Cannes Lions, One Show, and D&AD awards in his more than a quarter-century journey in this business. But what deserves a special mention here is the way he led Ogilvy Delhi to win 8 Lions at Cannes in 2013. Not only did he surprise the country but surprised himself as well. Some of the most significant brands that Ajay has worked on are Pernod Ricard, BMW, HT Mint, and KFC at some of the world’s best-known Creative shops.
“Dentsu India is in the midst of an exciting transformation journey towards dentsu India 2.0, and Ajay’s joining is a critical part of the plan,” said Amit Wadhwa. “Ajay is a well-respected Creative leader with years of experience across categories and the right mindset that matches with dentsu India 2.0. With the brilliant Creative minds in our business, we will be a force to be reckoned with, delivering growth for our clients while continuing our creative evolution at pace and scale.”
“Dentsu’s creativity defines generations,” said Ajay Gahlaut. “When the opportunity came to join Amit and his team, I could not refuse. Creativity is in the spotlight, with brands looking to differentiate themselves in a disrupted marketplace – it has never been a more exciting time to work in this field rich with opportunity. I am excited to join dentsu, Amit and the Creative teams, delighting clients and creating era-defining work together.”
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