Lotte India has appointed Dentsu Creative as its creative agency partner. The account was won following a multi-agency pitch and will be managed by the agency’s Chennai office.
Dentsu Creative will lead brand strategy, creative development, and integrated campaigns across Lotte’s portfolio, including Choco Pie, PEPERO, and the Joee & Toffee range, which includes Coffy Bite, Eclairs, Coconut Punch, Lacto King, Caramilk, Chewits, Lolly Bliss, Lotte Juicies, and Joee. The partnership begins with a new campaign for PEPERO in India.
Lotte India has built a presence in the confectionery category through Coffy Bite, Lotte Eclairs, Caramilk, and Choco Pie.
“Gearing up for a new PEPERO campaign, Lotte India was on the lookout for a strategic and creative partner who could understand our brand ethos and portfolio,” said Rachna Anbumani, VP (Head of Marketing), Lotte India.
“With Dentsu Creative, we found a team that is passionate, enthusiastic and has excellent capabilities. We look forward to this partnership as we take our brands to the next level.”
“We are incredibly proud to partner with Lotte, an iconic name that has brought joy to households,” said Indrajeet Mookherjee, President – Integrated Client Management, dentsu.
“This win is a testament to Dentsu’s data-driven creativity and our ability to connect brands with consumers in deeply meaningful ways. Confectionery is an emotional, impulse category, and we look forward to supercharging Lotte’s flagship brands and drive their next era of growth.”
“We are excited to partner with Lotte, one of the top confectionery brands in the world,” said Priya CM, Sr. VP, Dentsu Creative.
“This category offers tremendous scope to push creative limits, spark conversations, and have fun while building meaningful brand connections.”
