Dentsu Creative India has appointed Joy Mohanty as its Chief Creative Officer. Reporting to Ajay Gahlaut, Group Chief Creative Officer, Mohanty will be tasked with accelerating Dentsu Creative India’s growth trajectory in the North region, the agency said.
In a career spanning over three decades, Mohanty’s professional journey has been deeply rooted in Indian culture said Dentsu Creative. He has worked on a host of brands such as Maruti Suzuki, Google, Nestle, Absolut, Thums Up, Makemytrip.com, Housing.com, and HP. In his previous roles, he held creative leadership positions in agencies including Publicis Capital and Lowe Lintas. Prior to joining dentsu, he led Goldilocks – an agency from the Usha International group.
Some of the notable campaigns Joy has worked on include – Maruti Suzuki’s ‘Kitna Deti Hai’, Absolut’s ‘Colourless’, Google Search, Google Maps’s ‘Paanch Minute ko Paanch Minute Banate Hain’, Google Maps 2-wheeler’s ‘Paaon Zameen Se Door Rahenge’, Housing.com’s ‘Yahan Search Khatam Karo’ and Google Railwire’s ‘#StoriesFromTheStation’. He was also a part of the ‘Money Made Simple’ campaign for Google Pay and Google Assistant’s India launch.
“We are rapidly building capabilities to stay ahead of the curve in a dynamically evolving industry. However, the tallest structures are built on strong foundations,” said Gahlaut.
“Joy’s appointment is, thus, vital to our plan for times ahead. He is a veteran who has worked on some of the most groundbreaking campaigns. I am certain that his experience will bring solidity and wisdom into the fresh, bubbling cauldron of creativity at dentsu.”
Mohanty added, “I am excited to join forces with Ajay and Amit and be part of the superb talent hub they have turned DENTSU CREATIVE into. An enviable list of clients makes this a big opportunity. I look forward to adding to the energy and doing some great work.”