Dentsu Becomes the Latest Member of the World Business Council for Sustainable Development

Image credit: Tyler Casey, Unsplash

Dentsu has announced that the company has joined nearly 200 others as the newest member of the World Business Council for Sustainable Development or the WBCSD.

Dentsu operates in over 145 countries and regions with more than 64,000 people around the globe. In February, the group committed to procure 100% renewable electricity and reduce absolute emissions by 46% by 2030.

Its international operations are already powered by 100% renewable electricity and the company is committed to helping 1 billion people make more sustainable choices in collaboration with its clients and partners.


2030 Goals:

  • Decarbonizing the digital economy by achieving net zero emissions by 2030 and helping 1 billion people to make more sustainable choices
  • Helping to build a fair and open society by creating a diverse and inclusive workforce and society, and by promoting equality and challenging perceptions through their work
  • Realizing the positive potential of digital by closing the digital divide through empowering the next generation with the skills they need to thrive

The group has launched Dentsu Sustainable Business Solutions, a commercial strategy at the core of its business strategy.

The program will support business growth while integrating sustainability across campaigns. The group will incorporate it into all of its businesses both within and outside of Japan.

The group’s goals are in line with the Council on Sustainable Development.

These are laid out in Vision 2050: Time to Transform which sets a shared vision of a world in which more than nine billion people are able to live well, within planetary boundaries, by 2050.


“The case for sustainability has never been greater and Dentsu is committed to a focused agenda of Growth FROM Good,” said Wendy Clark, Director and Executive Officer Dentsu Group Inc., Global CEO, Dentsu International and Council Member of WBCSD.

“As a global leader in media and advertising, we have a unique opportunity and responsibility to help guide our clients through this transition and in parallel use our insight into human behavior to inspire people all over the world to a better and more sustainable way of living.

By joining WBCSD we bring this purpose and capability to a network of like-minded global companies, committed to accelerating the transition to a more sustainable, restorative, and inclusive economy.”

The Japanese business community is strongly represented with 20 member companies among WBCSD’s membership and plays a leading role in advancing the Council’s work globally.

“We’re delighted to be welcoming dentsu to the WBCSD membership,” said WBCSD President and CEO Peter Bakker.

“Their leadership, expertise, depth of knowledge, and capacity to communicate to a broad range of audiences and stakeholders is second to none. We need world-class leaders like dentsu to help inform global conversations and communicate the urgency and breadth of transformations that are required for more than nine billion people to live well, within planetary boundaries, by mid-century – as laid out in Vision 2050.”


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