Dentsu Malaysia has appointed Dheeraj Raina as Media CEO. He joins Dentsu Malaysia from GroupM, where he was Managing Director of Mindshare and on the EXCO. Prior to that, he was Managing Director of ADA running country business for Malaysia and other emerging markets.
“I’m thrilled to have this exciting opportunity to lead all the media brands at dentsu Malaysia – Consider iProspect, Vizeum, Carat, dentsu X, Amplifi, Posterscope, and Amnet – towards being more solutions-oriented, integrated and leading the industry,” said Raina.
“Today, media agencies sit at the center of unlocking growth for clients, and with such power brands at dentsu, I am looking forward to building cutting-edge solutions and teams.”
“It’s fantastic to welcome Dheeraj as our new Media CEO and drive our ambitious business growth plans forward,” added Nicky Lim, CEO of dentsu Malaysia. “With his impressive track record of growth, I have no doubt he will accelerate dentsu international onto an exciting path and ultimately, help us deliver on our business objectives.”
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